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I've done design work for family, friends, and sub-professionally with a few organizations. I decided to start my own design business in January and work professionally. Since then I've been doing web work for a few clients but I haven't done much as far as business identity.
Distilled Studio is About distilling my client's wants, needs, and goals into a product that helps them expand and reach their audience better. (I need to work on how I describe my work a little bit better — and am open to suggestions!)
I've spent a few month mulling around my ideas of where to go with a logo. It's been odd to think of branding myself, but I decided to take myself on as a client and just get the work done.
Sources of inspiration
For the most part I looked at distilling equipment and looked up where the word 'studio' comes from as well (it's derived from the same stem as 'study'). I tried to go the distillery route with the logo but it becomes convoluted quickly and I wanted something simple — to match the name and the intent of the business. Some brainstorming:
- Paper/pen/books/library (study-esque items)
- Condensers (the spiral in distilling equipment)
- and other large distillery implements
- General lab equipment
- Bunsen burners
- Ink pens
I ended up being drawn to the bunsen burner as it drives the distillation process and provides the necessary energy. To maintain the creative aspect in the logo, I used an ink well as the source of energy and a calligraphy nib stylized as a flame.
The aspects together are meant to reference the creative process of reducing something to it's most essential elements.
I'll be doing more work with the text of the logo, hand-lettering it to match the hand-drawn logo.